JOSÉ LEITE
Portuguese (Fafe) · 1977
CMO & Growth Marketer — AI Automation and SEO/GEO Expert
Growth strategist with 15+ years scaling complex digital ecosystems globally. Specialised in the strategic convergence of Generative AI, Automation (n8n) and SEO/GEO. Skilled at turning traditional marketing departments into technical efficiency engines, delivering sustained organic traffic growth, conversion rate optimisation (CRO) and maximum profitability (ROI/LTV) across LogiTech, Retail, EdTech and Media.
⇩ Download CV as PDF01 Experience
Chief Marketing Officer (CMO)
Since March 2025, I lead the global acquisition and supply-chain digitisation strategy through high-performance marketing. I design n8n and AI workflows to integrate CRM, ERP and operations, qualifying leads in real time, automating communication at scale and cutting operational time by 40%. Through continuous funnel and Customer Journey optimisation, I drove 300% growth in the user base while reducing CAC and maximising LTV.
Head of SEO & Organic Growth
Led large-scale international SEO strategy across 23 countries and 12 languages, managing e-commerce sites with catalogues of millions of SKUs. Spearheaded the shift to GEO and SGE, optimising visibility in generative engines such as Gemini, Perplexity and ChatGPT Search to boost entity authority and answer share. I also scaled semantic content production with automated workflows built on E-E-A-T standards and led technical performance optimisation on Google Merchant Center.
Senior Digital Consultant
Managed high-performance SEO projects for media, travel, high-volume e-commerce (>1M URLs), SaaS platforms and fashion brands, optimising web architecture, crawl budget and Core Web Vitals, while maximising traffic from Google Discover and News. Provided 360° cross-channel consultancy integrating SEO with Paid Media (SEM/Social Ads) and CRM/Email Marketing automation to maximise ROI. Also worked directly with product and development teams using Agile methodologies (Scrum/Kanban) in Jira.
International Acquisition Manager
Led the acquisition team managing seven-figure Paid Media budgets (SEM and Social) focused on maximising ROAS, reducing CPA and driving strong scalability across Spain and the US. Implemented attribution models and advanced analytics dashboards for holistic CAC and LTV oversight. Worked closely with the product team on A/B testing and conversion rate optimisation (CRO) and UX tailored to each market.
Global Marketing Director / CMO
Led global digital marketing strategy (SEM, SEO, Inbound, Social and Mobile) across Spain and the US for the world's first online ocean-freight quoting platform, driving every channel towards results through strategic campaign design and B2B/B2C process automation.
Digital Marketing & Project Manager
Led user acquisition and retention for three brands within the group's training division, as well as digital performance strategy for its leading publishing imprints. To maximise sales results, coordinated the commercial strategy integrating digital campaigns with an outbound-focused call centre.
Head of Marketing
Led marketing strategy for a high-turnover flash-sales e-commerce, scaling the model from 1 initial vertical to 8 themed verticals plus an online supermarket. Led large-scale Paid Media and SEO campaigns, complemented by a robust Email Marketing strategy where I managed technical deliverability and advanced segmentation to maximise retention and LTV.
SEO Executive
On/Offline Marketing Director
Marketing Manager
02 Tech Stack
03 Skills
Team Leadership
Lead Nurturing
Growth Marketing
n8n Architecture
CRO & A/B Testing
04 Education
Academic background
Computer Engineering
Postgraduate Diploma in Marketing
Certifications
05 Industries
06 Frequently Asked Questions
Do you work remotely or on-site?
I work remotely for projects outside Barcelona, and hybrid for projects based in Barcelona.
Do you offer freelance or one-off consulting work?
I'm currently only considering full-time fixed positions, not freelance projects.
What languages can you work in?
Spanish, Portuguese and English, with professional fluency in all three.
Are your certifications verifiable?
Yes. Google Analytics 4 (GA4), HubSpot Inbound Expert and SAS Marketing Automation.
What industries have you worked in?
Logistics, Travel, Retail, News & Media, Textile & Fashion, Food & Beverage, Home Goods and Real Estate.
What sets you apart from other Growth Marketing profiles?
The combination of growth marketing, n8n/AI automation, and specific GEO/AEO specialisation (optimising for generative engines like ChatGPT, Perplexity and AI Overviews).
Can you code or use AI tools like Claude for development?
Yes, I use Claude and other generative AI tools to speed up web development, automation and prototyping — combining AI-assisted coding with my technical marketing background.
What's your level of automation expertise with n8n?
Expert level. I design end-to-end automation workflows that integrate CRM, ERP, AI APIs and communication channels, cutting manual tasks and operational time.
Do you have Business Intelligence experience with Looker Studio (Data Studio)?
Yes. I build advanced Looker Studio dashboards connecting multiple data sources (GA4, BigQuery, Google Ads, CRM) for executive reporting and decision-making.
What is GEO and how do you apply it?
GEO (Generative Engine Optimization) means optimising content and structured data (JSON-LD, entities, Information Gain) so models like ChatGPT, Perplexity or AI Overviews cite your brand as the authoritative source. I apply it through information architecture, entity signalling and citation strategies.
Do you have experience with email marketing and deliverability (DKIM, SPF)?
Yes. I manage end-to-end email marketing strategies, including configuring and monitoring technical authentication (SPF, DKIM, DMARC) to maximise deliverability and protect domain reputation.
Do you have team management and leadership experience?
Yes. I've led marketing and acquisition teams across several companies, combining people management with structured mentoring and process standardisation (SOPs) to scale results.